Persona

Secondary Persona

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Name: Maria

Age: 25

Nationality: Spanish

Profession: Digital Design

Qualification: BSc in Digital Design

Tech Level: Expert

 

Tech Level

• Enjoys keeping fit with a particular interest in cycling

• Likes to travel, especially to cities around Europe (weekend stay)

• Interested in different cultures, exploring new places and meeting new people with a view to a more locally inspired city break

 

Personal Goals

• To learn about psychology and anthropology (to inform UX Design)

• To speak and write Japanese, Mandarin and Korean

• To travel worldwide, especially to remote areas

 

Product Related Goals

• Quick and easy download

• Simple UI with clear maps/directions

• Store routes for future visits to Dublin

• Store quantified self data

• Voice assistance in the Spanish language

• Local information

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Scenario

Secondary Scenario

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Maria is in Dublin for the weekend. She got into Dublin on Friday evening and made her way to the Generator Hostel in Smithfield. 

 

While having a coffee the next morning, she looks through a selection of tourist leaflets and flyers. Her English isn’t that good so she’s having a bit of trouble reading all the information. Also, the prices for most of the tours seem a little steep. She’d like to do her own thing as well, rather than joining a trouist group. She sees an ad for cycle rentals and then thinks about the CityBikes scheme, popular in her own city, Barcelona. She googles City Bikes Dublin and goes onto the DublinBikes homepage, where she notices a skyscraper ad for Rider. She is taken to the Rider site and then downloads the app to her iPhone 6.

 

She unlocks a bike and cycles about the city a little. She decides to get a coffee and to explore the app a bit. She enjoys social media, so creates a profile, opting to fill in her Bio later. She is pleased to be able to change language to Spanish. The app translates  both text and the voice assist script. This is particularly useful for her as she pops in her earbuds and receives directions while cycling around the city. 

 

She wishes to cycle the routes of local Dublin people so is pleased to receive different route options for her chosen destination, saved by Rider members. She also locates available DublinBikes and parking about the city, feeling confident to park her DublinBIke, have a wander around Dublin sites, like the River Liffey and Stephen’s Green, and be able to locate the nearest stations with available DublinBIkes for her onward journeys.

 

As a weekend tourist enjoying a city break in Dublin, Maria downloads the Rider app to receive directions to city sights and local, scenic routes, added by local users. She enjoys feeling part of the city and Rider gives her independence.